RollStream

AMR - It Takes a Community To Create Value in the B2B Network

March 8, 2010

AMR.com

“Mickey North Rizza and I also spent time last week with Kristin Muhlner, CEO of RollStream, to get an update on its business. RollStream is a provider B2B community management tools focused on helping companies improve the effectiveness of their relationships with trading partners. Over the last year, the company has seen solid growth in industries like healthcare, retail, and high tech, establishing partnerships with B2B heavyweights like GXS. Products like RollStream’s augment the capabilities of existing B2B infrastructure to help with activities like trading partner onboarding and certification. Many of the B2B providers in the market—Axway, Inovis, SEEBURGER, and Sterling Commerce, for example—have also added community management capabilities.

After our conversation with RollStream, I spent some time thinking about community management. It’s a favorite topic of conversation with the vendor community, but it hasn’t been a front-of-mind issue to date for most of the customers I work with. I believe the main reason behind this disconnect is lack of awareness. It’s clearly not lack of need.” - Dennis Gaughan